Storyboard for my Crocs commercial

Storyboard

First Scene: During this scene all of the crocs I own including my family will be places in the same place and taken a shot of. Then they will be edited to only take up .5 seconds and all placed together, showing them changing very rapidly. This will show all the different styles and colors that you can own in this pair of shoe. (All of the different Crocs I own will be shown here.)

Second Scene: The next scene will showcase a person walking while wearing crocs, the strap that goes behind the heel will be placed upward. This can be referred to as relaxed mode showing that they can be worn even like slides. You can use them for regular activities such as walking or just hanging out when they are in relaxed mode. (Person walking in Crocs with the foot strap up (Relaxed Mode).)

Third Scene: The third scene will show that crocs can not only be for doing calm activities but can also be used to run and have fun. A person will be seen running in crocs that will be in sports mode, showing that you can run in them and not have to worry about them falling off, or yourself becoming injured. There will also be text across the middle of the screen that says "SPORTS MODE". To emphasize the fact that you can also do some sport activities in these. (Person running with the foot strap down (Sports Mode).)

Fourth Scene: The fourth scene will be Jibbitz being thrown into frame from the top, as if it were raining them. Jibbitz are the charms you can put on crocs to customize them to be just right for you. This will be put into slow motion to allow the Jibbitz to look best and not fall too fast. (Jibbitz get thrown into frame.)

Fifth Scene: The fifth scene will show multiple crocs customized with the Jibbitz/croc charms. (Crocs customized with Jibbitz on floor from overview.)

Sixth Scene: The last scene will be a green background with white text that say "CROCS COME AS YOU ARE". This last scene will be all edited. (Green background with white lettering "Crocs COME AS YOU ARE.")



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