AICE Media Studies

  Creative Critical Reflection 1. How does your product use or challenge conventions AND how does it represent social groups and issues? The performer is placed in scenes such as dancing with their families or running with their friends in these advertisements, and the shoes are particularly displayed because they are having fun in them. The actors in these advertisements are very happy and convey very positive feelings about the product. Furthermore, the shoe mobility is intriguing and slowed to enhance the shoe's visual style. Because they want all of the focus on the shoes, these advertisements frequently use a variety of overstated camera angles. Most of these conventions were used in my commercial.  2. How does your product engage with audiences AND how would it be distributed as a real media text? My products engages with the audience by the text I added on the screen, the audience has to read the screen and the different ways that Crocs are convenient and a exponential...

My commercial This project was very fun, making a commercial on something I like a lot had me interested the entire time. All of the individual parts leading up to the final piece made it very easy to follow therefore I feel I was able to create my best work. I feel with the experience I have now I am able to create an even more exciting and creative commercial or any small films. My favorite part of filming was the fact that I did it with my cousin because I enjoy her company and it hysterical with her. Being able to create is very fun in my opinion especially on something I really like. I did not know I would be this enthusiastic about filming and creating things like this but after creating this commercial I feel I will be more passionate about it. I have always liked the idea of filming and creating but I think this is something I may want to really invest my time into now. I am very excited to start the next project as well because I know how to construct a piece now because on th...

 Editing Blog I was very eager to edit because I wanted to see my entire project finally come together after so much planning. Therefore, I edited the day after I filmed because I wanted to get it done, I would have edited it the same day, but I was busy with other work as well. I first needed to find an editing software to use and so I was going to use imovie because I have mac but unfortunately my mac is too old to use it. I had to do some research on different video editors, and I found clip champ which I liked the best. I edited the first scene with seven different clips, I needed to put all of them together and alter the time, so it appeared like they were magically changing colors. For the second scene I used my filmed clip and adding text over it that stated, "Relaxed Mode". This was to show that the crocs were in relaxed mode with the strap around the front rather than the back. I added a blur transition after this to merge the next scene. In the third scene I edited ...

Filming Blog Due to the changed filming dates I began recording on a later date. On this day I recorded all scenes discussed in my storyboard blog. Some of my scenes from my storyboard were slightly changed. In the first scene instead of the shoes being shot from in front the shoes were shot from a POV angle. A short, about three second video was recorded of each different Croc that I own on my own feet from a POV angle. I filmed about three seconds in order to give me room to edit how long I want each clip to be in my final commercial. For the second scene instead of a side view of the shoes while walking I had my cousin walk out of her room and captured her with a long shot slowly using a tilt to focus on the shoes. The second scene was not changed it was taken from the side view and I had my cousin put her crocs into sports mode them run into the distance while. I kept a close up shot of her Crocs when she put them into sports mode them widened my view as she ran into the distance, ...

Plans Changed Unfortunately, I was unable to film on the date I planned to, and this will push back all assigned dates by four days. I do plan to start filming tomorrow. I have had lots of work for other classes as well as family get together, and this did not leave time for my filming. I will definitely be filming tomorrow no matter the changes. I will likely finish all of the filming tomorrow and if not, I will continue the following day. I work from multiple different classes that we're all assigned at the same time which I needed to complete very soon. I then had family come into town suddenly that we needed to spend time with. I also had to take care of my baby niece; she needs all of the attention that she can get which did not leave me any time to film with her around. There was no one to take care of her because they were with my family who came into town which is why I had to take care of her. I wished I could have gotten a little bit of filming done during this time but w...

Storyboard First Scene:  During this scene all of the crocs I own including my family will be places in the same place and taken a shot of. Then they will be edited to only take up .5 seconds and all placed together, showing them changing very rapidly. This will show all the different styles and colors that you can own in this pair of shoe. (All of the different Crocs I own will be shown here.) Second Scene:  The next scene will showcase a person walking while wearing crocs, the strap that goes behind the heel will be placed upward. This can be referred to as relaxed mode showing that they can be worn even like slides. You can use them for regular activities such as walking or just hanging out when they are in relaxed mode. (Person walking in Crocs with the foot strap up (Relaxed Mode).) Third Scene:  The third scene will show that crocs can not only be for doing calm activities but can also be used to run and have fun. A person will be seen running in crocs that will be ...